As one of Türkiye’s leading commercial vehicle manufacturers, Anadolu Isuzu secured its position as a top innovator with its R&D expenditures in 2024. The company operates one of Türkiye’s first certified R&D centers, employing over 300 expert personnel in a 7,000 m² modern facility, and is recognized as a fully integrated technology hub that manages all stages from idea to final product. The center leads innovative projects spanning a wide range of areas, from new-generation vehicle technologies to alternative fuels, electrification, advanced safety features, and vehicle connectivity solutions.
“We develop projects that strengthen Türkiye’s technological and competitive power”
Anadolu Isuzu’s R&D Group Director, Hakan Kefoğlu, emphasized that the company’s R&D efforts focus on critical areas such as artificial intelligence, software development, smart transportation systems, circular economy, cybersecurity, and the European Green Deal.
He commented: “At Anadolu Isuzu, we are committed to developing projects that will increase Türkiye’s global competitiveness in the commercial vehicle sector. We design our vehicles in full compliance with all safety regulations valid in the European Union and around the world. To capture future technologies today and deliver added value to our customers, we are increasing our investments in R&D. With our expert team, we closely follow technological trends and differentiate ourselves in the sector with creative and sustainable projects.”
Pioneering Sustainable Mobility Solutions
With its strong R&D capabilities, commitment to sustainable technologies, and customer-centric engineering approach, Anadolu Isuzu continues to invest in the mobility of the future. In 2023, the company ranked 28th in Turkish Time’s list of the “Top 250 Companies by R&D Expenditures,” showing steady progress. As part of its electrification strategy, Anadolu Isuzu has developed environmentally friendly, low-carbon vehicles such as the Novociti VOLT, Novovolt, Citivolt, and BIG.e. The company plays a pioneering role in sustainable mobility by designing innovative vehicles with high local content, utilizing fully equipped testing laboratories, advanced simulation infrastructure, prototype workshops, and 3D modeling technologies. Anadolu Isuzu also actively engages in sustainable design projects, focusing on: The use of recyclable materials, Lightweight structure, Aerodynamic improvements, These efforts reflect the company's commitment to environmental responsibility and innovation in every step of the vehicle development process.