Turkey's commercial vehicle brand, Anadolu Isuzu, has signed a distributor agreement with Saudi Arabia-based New East as part of its export activities. A ceremony was held in Riyadh, the capital of Saudi Arabia, to mark this strategic partnership. The ceremony was attended by Anadolu Isuzu General Manager Tuğrul Arıkan and officials from New East General Trading. As the first step of the new distributor agreement, Anadolu Isuzu's midibus models will be introduced to the Saudi Arabian market. Other models, including intercity transportation and public transport solutions, will also be introduced to the market in the coming period.
“Our goal is to become a brand serving globally with our innovative models”
In his speech at the ceremony, Tuğrul Arıkan stated, "With over 40 years of experience in the commercial vehicle sector and our strong engineering infrastructure, we continue to grow in global markets. We are very pleased to add a valuable business partner like New East to our distributor network in Saudi Arabia. This new partnership is one of the key steps in our global growth, which strengthens our goal of providing high-quality solutions to more customers worldwide. As Anadolu Isuzu, our goal is to maintain our leadership in the automotive industry and become a brand serving globally with our innovative models."
Exporting Buses and Mid-Sized Passenger Buses to 46 Countries
Anadolu Isuzu, a developer and manufacturer of a wide range of commercial vehicles such as buses, midibuses, trucks, light trucks, and micro trucks, aims to meet the highest global industry standards with its expertise in R&D, production, digitalization, and after-sales services. Acting with a special production approach tailored to the needs of target markets in its export activities, Anadolu Isuzu brings its commercial vehicle experience to global markets through strong partnerships. It prioritizes expanding its presence in the global commercial vehicle market, particularly in Europe, which is geographically close to Turkey. In this context, Anadolu Isuzu closely monitors changes in global markets and updates its short- and medium-term strategies to align with market conditions. Supported strongly by After-Sales Services, Anadolu Isuzu exports buses and mid-sized passenger buses to 46 countries through a qualified distributor network. It has also been active in the Gulf Region for many years. Following a public tender win in Dubai, Anadolu Isuzu will deliver 70 articulated Citiport 18-meter public transport buses to RTA.