Turkey's commercial vehicle brand Anadolu Isuzu moved up to 77th place, ranking 20 spots higher than the previous year in the "TURKEY 100 – Turkey's Most Valuable Brands 2023" research, published for the 17th time by Brand Finance, an international brand valuation agency. The company was also positioned as the second-highest brand which increased its value this year, by 101%.
“Not followers, playmakers…”
Anadolu Isuzu General Manager Tuğrul Arıkan stated his views regarding the subject as follows:
“As Turkey's commercial vehicle brand Anadolu Isuzu, we continue our steady growth in export markets as well as in domestic ones and we are positioned among the pioneers and active players that determine the trends transforming the automotive industry, not merely a follower. We derive our strength from our expertise in the field of commercial vehicles over 40 years, our innovative and environmentalist character, and our qualified R&D capability. In this respect, we are extremely proud to be listed in prestigious research such as the Brand Finance Turkey 100 and to improve our ranking by 20 spots just in one year. This picture, revealing that our brand value has increased in a very short time, in parallel with our general performance, encourages us even further about the steps we have taken to improve our business.”
Turkey's commercial vehicle brand Anadolu Isuzu continues its growth consistently, both in domestic and export markets. Maintaining the title as Turkey's medium size coach export champion for 18 years; the environmentally friendly, comfortable and modern medium size coaches and buses manufactured by Anadolu Isuzu with a local rate of up to 70 percent, based on the "Tailor-made Manufacturing" method in its modern facilities with the "smart factory" features in Çayırova, successfully serves in numerous modern cities of the world, especially in European countries.