Turkey's commercial vehicle brand Anadolu Isuzu was selected as the "Best Brand of the Year in Customer Experience Management" in the Commercial Automotive category of the ALFA Awards 2022 Awards, which was held for the eighth time this year to determine the brands that establish a sustainable relationship through successful customer experience management.
The winners of the ALFA Awards, considered to be the most important award in Turkey regarding experience design, were delivered to the winners at the ceremony held following the end of XCO'22 Experience Design and Management Summit. The brands that provide the best customer experience, based on the ALFA scores in nearly 60 categories, were awarded as the "Customer Brand" at the ALFA Awards organized by Marketing Turkey.
In his statement on the subject, Anadolu Isuzu General Manager Tuğrul Arıkan said: “As Anadolu Isuzu, we continue our operations with the aim of adding sustainable value to our customers, the society, those who benefit from the services provided through our products and all our other stakeholders, while we always strive to provide the best experience and the highest customer satisfaction. In this respect, expression of their satisfaction by our customers who have had this experience all over the world is undoubtedly the greatest reward for us. We are proud to see that the determination and effort we put forth for this is once again confirmed by independent researches that reveal the opinion of the public. I would like to take this opportunity to thank all our employees, business partners, dealers and customers who have made our success possible with their cooperation.”
How are the winners selected?
The winners of the ALFA Awards, rewarding the “Customer Brands” of the year, are determined by a unique methodology created with international standards. In the comprehensive research that forms the basis of the index, face-to-face interviews are conducted with 1200 people in 12 provinces representing Turkey, which were determined randomly with a ±2.75 margin of error. The research, which includes parameters such as "Customers' desire dimension", "Willingness to experience the brand", "Communication dimension", "Relationship dimension" and "Brand awareness in the eyes of consumers", is carried out in more than 50 categories.